Los Angeles Times

Get your back scratched and hair brushed at this cozy ASMR massage studio in L.A.

ASMR, short for autonomous sensory meridian response, has ballooned in popularity over the past 15 years. Julie Luther, who built a massive YouTube and TikTok following with ASMR videos, offers ...
The Conversation

ASMR: what we know so far about this unique brain phenomenon – and what we don’t

ASMR is the third most popular search term on youtube worldwide. But in case you haven’t heard of it, it stands for autonomous sensory meridian response. ASMR is a complex emotional state that only ...