Forbes contributors publish independent expert analyses and insights. Tim Bajarin covers the tech industry’s impact on PC and CE markets. From the first time I heard that Apple was working on a car, I ...

Apple goes to great lengths to ensure that its pre-release artwork doesn't leak ahead of launch. Here's why those efforts are ...

Apple’s spending on research and development of new products keeps growing. The company’s R&D spending increased by hundreds of millions in the second quarter of this year, totaling more than ever ...

Despite Apple wasting $10 billion on its failed car project, the development achieved some breakthroughs. China's BYD benefitted from the partnership to become one of the world's biggest EV makers ...

Apple has announced that it’s significantly expanding its clean energy projects across Europe with new large-scale solar and wind farms now in development in Greece, Italy, Latvia, Poland, and Romania ...

CEO Timothy Cook stated, "We are reporting our best-ever quarter with $143.8 billion in revenue, up 16% from a year ago and exceeding our expectations." Cook highlighted that iPhone demand was "simply ...

The Apple Car project was canceled before it even saw the light of day, and although Apple has never publicly acknowledged the project, we know a lot of details about it thanks to different insiders.

In a significant shift in its augmented reality strategy, Apple suddenly discontinued development of its lightweight AR glasses project this week, according to a new report Friday. This marks another ...

Tim Cook highlighted $95.4 billion in revenue for the quarter, a 5% year-over-year increase, driven by record services performance and strong product sales. Cook noted the launch of new products, ...

Apple is posting more job listings for robotics specialists to "bring new experiences to Apple products," with teams working on Apple Home devices imbued with a basic level of personality. The ...