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GlaxoSmithKline has struck up a year-long sponsorship deal with Cineworld Cinemas as part of a £2.5m marketing push for its Aquafresh Children's range. The toothpaste brand will run a 10-minute ...

Perfectly white, perfectly straight, perfectly shaped. Brits spend hundreds of millions of pounds on it. Society is consumed by perfection, so no wonder the toothpaste category loves cashing in on it.

Once your child’s first tooth comes in, it’s time to start brushing with a fluoride toothpaste, according to the American Academy of Pediatric Dentistry — doing so helps prevent cavities and gum ...