Avid is one of the big names in audio and video production software. The company offers professional media editing software for prices as high as $2499, and the Avid Studio home movie-making suite ...

Avid's multi-year Google Cloud partnership embeds Gemini and Vertex AI into Media Composer and Content Core. Here's what it means for editors.

Avid has rolled out Pro Tools 2026.4, introducing MPEG-H immersive audio support, Dolby Headphone Personalization, and enhanced speech-to-text features for broadcast, film, and music production. The ...