Add Yahoo as a preferred source to see more of our stories on Google. A new Axe body spray commercial is asking consumers to "find their magic," but there's plenty of magic in the commercial itself.

Add Yahoo as a preferred source to see more of our stories on Google. The nostalgic AXE scent that wafted through middle school hallways has stayed the same. But the way the brand is advertising to ...

Get the five stories that will challenge you to rethink the world by signing up for MicCheck Daily. The nostalgic AXE scent that wafted through middle school hallways has stayed the same. But the way ...

A new Axe body spray commercial is asking consumers to "find their magic," but there's plenty of magic in the commercial itself. Dumping the machismo vibe that dominated earlier Axe commercials, the ...

When people call you short, they're really just saying the worst thing about you is that there isn't more of you. That's the profound revelation that hits a showering man in Axe's latest commercial -- ...

Lil Baby shares his ride with a gaggle of CGI bunnies in a new commercial for Axe, all while his 'My Turn' track "All In" soundtracks the experience.

Today, AXE® and award-winning rap artist Lil Baby, premiere their new campaign, “The Fine Fragrance G.O.A.T.” The campaign celebrates the launch of the AXE Fine Fragrance Collection, a set of five ...

We all know the guy who uses canisters of Axe body spray as if the scent really does attract scantily clad females in droves, like the brand's commercials suggest. However, in an ad for its new White ...