The distinction between B2B and B2C marketing is becoming less pronounced as customer expectations evolve. Today’s consumers demand the same level of personalisation and engagement in their ...

You probably know it’s not that simple. Even though we may use the same tools for very different brands, the strategies, goals, and techniques vary. This is especially true when you compare ...

In the fast-paced world of B2C (business-to-consumer) startups, mastering marketing spend is the key to achieving sustainable growth and securing a leading position in the market. While there’s often ...

With today’s omni-channel commerce landscape, B2C companies are often also B2B, and vice versa. This crossover in business models is a fruitful strategy, as it allows for increased revenue streams and ...

The world of content marketing has long been divided into two distinct buckets: B2C and B2B. But as our understanding of customers' minds evolves, it's becoming evident that separate lines can—and ...

I was recently talking about the difference between a CSO (chief strategy officer) and CMO with Thomas Ordahl, CSO of Landor (see article here), a global brand consulting firm that pioneered many of ...

Whether brands are business-to-consumer (B2C) or business-to-business (B2B), most have incorporated digital strategies into their marketing mix. Traditionally, B2C would broadcast its message to ...

Zalando's business is still in decline, and the outlook is uncertain, leading to a hold rating. The B2B strategy shows promise, but it is currently too small to make a significant impact. The B2C ...

In September 2012, Russell Glass, CEO of Bizo, wrote a great article on Marketing Profs about how the best B2B marketers think like B2C marketers. In his article, Glass says "the best B2B marketers ...

Back in 2019, more than four-fifths of executives saw digital capabilities as a nice-to-have rather than a must-have. But COVID-19 has changed that: ecommerce businesses saw a decade’s worth of market ...

Alas, the lessons from B2C marketers on how to get attention are deeply problematic in B2B. Influence matters across the board, no matter what you're buying. In B2B, those influencers come in a ...

After soaring to a $45 billion valuation in 2020, Peloton Interactive Inc. has been in an almost relentless freefall since 2021 as demand for its high-priced exercise equipment dropped after economies ...