Brand Loyalty is a column that explores our cultural obsession with brands—like Kanye West’s discovery of Vetements, Prada's short-lived cellphone, and Kristen Stewart's favorite Outdoor Voices hat.

The Tennessee-based clothing manufacturer Alpha Industries collaborated with the streetwear giant New Era and MLB on a basketball-themed capsule. The collaboration includes a collection of caps, ...

CHICAGO (WLS) -- Palatine resident Mark Lackinger has been named the 2018 Lids Ultimate Hat Collector in recognition of his massive baseball cap collection that was started more than a decade ago.

BUFFALO, N.Y., Nov. 2, 2025 /PRNewswire/ -- New Era, the international sports and lifestyle brand and Official Cap of Major League Baseball (MLB), has unveiled its 2025 World Series Champions ...

Mitchell, S.D. -- A Minnesota man could wear a different baseball cap every hour for nine years and not get through his collection. Volunteers have counted 82-thousand-792 of them. It's an unofficial ...

The Major League Baseball playoffs are underway, and it’s time to get your ball cap on. In nearly two centuries, the baseball cap has seen a variety of shapes, sizes and designs. It used to be that ...

Tim Arzaga has been collecting hats since 2006. By his own admission, it’s a chore to take inventory. It's easy to see why. “At last count, I have over 1,000 hats. Of Padres alone, currently between ...