At first glance, it looks like just another scroll-worthy beauty trend. But behind the polished videos and flawless complexions on China’s Douyin lies something far more calculated — and far more ...

As concerns over the state of the global economy continue to rise and companies see profits squeezed, in part because of tariffs, fashion and traditional apparel brands are once again leaning into the ...

U.S. sales of Korean cosmetics, known as K-beauty, are expected to exceed $2 billion in 2025, up 37% from last year, according to a NielsenIQ report. Retailers including Ulta, Sephora, Walmart and ...