Ford announced it is now recycling almost 2,300kg of its modeling clay each year. Despite digital design technology, the automaker still builds full-size clay models of its vehicles. "We are ...

Following is a transcript of the video. Narrator: Every automobile you've ever seen once started as a full-size carefully sculpted clay model. Constructing these models can cost automakers hundreds of ...

Digital imaging, virtual reality and 3D modeling have improved in the past decade but most designers and decision-makers are still unprepared to approve new designs without physical models. It's ...

Depending on who you ask, talking about car companies making clay models during the designing process will elicit either an "I'm sorry, what?" or "Well of course." Sculpting facsimiles of in-progress ...