It was familiar fishing advice in an unusual setting. Because I wasn’t standing on a boat, but in the shop of Snake River Custom Rods owners Ricky and Goldie Prieto. And the line I was keeping tight ...

The man on the other end of the phone was noticeably hesitant, perhaps even a little embarrassed. He had spent 34 years in the quiet, comfortable background of the sport-fishing industry, most ...

In a world of 3D-printed parts, CNC machines, blister-packed billet, and instant gratification, an old-school fabricator leans into the winds of change. The craft of hot rod building has gone through ...

Kyle Watson of Smyrna and KDUB Rod Co was selected as a Top 10 finalist during a custom fishing rod building competition, the 2023 International Rod Building Challenge by American Tackle.