In the 1960s, marketers needed to reach the large cohort of post-war consumers entering adulthood (and peak spending years).

While marketing experts agree that the lines between the generations are becoming ever more blurred, there are, of course, meaningful differences, as well. Baby Boomers continue to be in the center of ...

Lilly Singh hosts this pop culture quiz battle where 4 contestants from different generations compete for a chance to win up to $25,000. Lilly Singh hosts this pop culture quiz battle where 4 ...

As CTO of Engage People Inc. Len Covello helps companies differentiate loyalty programs to deliver a better experience for their customers. It’s becoming increasingly clear that members of different ...

As we exit a decade when Millennials stepped into parenthood (aka became known as parennials) and Gen Z so eloquently introduced the "Ok, Boomer" phenomenon to show their distaste for their ...

NEW YORK – Barbara Goldberg brings a stack of newspapers to the office every day. The CEO of a Florida public relations firm scours stories for developments relevant to her clients while relishing ...

A new survey has revealed what the 'perfect' man and woman look like, according to Brits from different generations. Experts from the CREO Clinic surveyed 1,000 Brits about the physical qualities they ...