Sen. Elizabeth Warren, D-Mass., last week sent a letter to the agency that regulates commodity futures trading, arguing that it should extend its purview to online auctions for display advertising.
Christiana Jolaoso-Oloyede writes for media publications, B2B brands and nonprofits. Using her research, analytical and writing skills from her training as a lawyer, she focuses on garnering accurate ...
Programmatic digital display ads in France were more likely to be fraudulent than the average display ad in Q1 2016 in France, according to research by Integral Ad Science. Overall, the research found ...
Display advertising in this sector has proven effective in generating leads and attracting new customers. A further study by Kantar Media estimates that the financial services industry invested US$2.7 ...