Looking to scale your content production? Then you'll need guidelines to keep your content consistently on-brand. Learn how to create a style guide here. You’re ready to publish a white paper, but a ...

Companies are interesting creatures. In a legal sense, a company is a person, as it has all the rights that you and I do. A company can own property, file lawsuits, pay taxes, and generate profits.

Rebranding presents a quandary: It's all about change, but customers love consistency. Although a rebrand offers the potential for new markets, more awareness, and stronger positioning, balancing the ...

Our web style guide documents design standards for all Michigan Tech websites. It also includes examples for all widgets available in our central CMS with links to instructions on how to create them.