Carol M. Kopp edits features on a wide range of subjects for Investopedia, including investing, personal finance, retirement planning, taxes, business management, and career development. David ...

Corporate strategy is the way in which a business strives to create value, develop a unique selling advantage and capture maximum market share. Without specific business activities and marketing ...

Whatever services or goods you offer, there are multiple ways to market them. You might orient your marketing to emphasize low prices, determine what your customers want, or focus on sales and sales ...

Investopedia contributors come from a range of backgrounds, and over 25 years there have been thousands of expert writers and editors who have contributed. Business logic is the custom rules or ...

Business process outsourcing involves the outsourcing of business functions to external companies. To clarify, many companies outsource tasks to external providers. An example may be hiring a ...

Startups usually run at a deficit while designing and building the product. But companies are designed to make money, and over time, as unit economics and customer acquisition costs improve, you’ll ...

Accurate financial records are key for informed shareholder decisions. Ethical behavior builds essential trust for sustained business relationships. Business ethics involves clear policies and ...

The widespread adoption of Artificial Intelligence (AI) in business has rapidly transformed it from a niche technology into a core component of modern corporate operations. AI is driving efficiency ...