Two things to keep in mind: This must be a statement derived from experiences you've already had, not ones you'd like to have. You're looking to discover your mission, not invent it (that is, to find ...

Crafting clear mission and vision statements is critical to shaping company identity, motivating employees and guiding decision-making. A mission statement defines the current scope and purpose of the ...

CEO of HomeFront Brands, a published author, and speaker. He is also host of "On the Homefront with Jeff Dudan" podcast. When a customer chooses to do business with a company, they often consider more ...

When you think about the vision and heart of your company, what comes to mind? Do your employees and customers clearly understand these same ideas? If not, it’s a pretty good sign that you don’t have ...

Building a deeper connection with your viewers is critical to driving video engagement and audience growth. Here’s how to humanize your organization’s mission to do just that. Educational video ...