Improving driver safety and performance by tapping into their competitive spirits has never been more popular. We look at how ...

Boosting cardholder spend is at the core of every card issuer's strategy. It's simple – the more a cardholder uses their card with healthy spending habits, the better it is for the issuer.

Distracted driving isn’t only a result of drivers using their phones when they should be paying attention. But it is a significant cause of the problem, accounting for at least 13 percent of ...

Financial platforms are adopting gamification elements to boost user engagement in an increasingly crowded digital landscape.

Three trends are driving players in the healthcare space -- especially insurers -- toward gamification, according to a recent report by consulting firm ICF International: the trend toward value-based ...

Gamification is an increasingly prominent part of digital platforms. Gamified elements, like point systems and leaderboards, are appearing everywhere from financial services to fitness, healthcare and ...

Mobile apps have become a critical customer engagement channel for retailers as they try to create and capture more value for, and from, their customers. It’s no surprise that industry research and ...

The digital entertainment sector has undergone a fundamental shift over the past five years. As user acquisition costs continue to rise across nearly every vertical, from streaming services to mobile ...

The Global Gamification Market thrives on AI, AR, and VR advancements that boost user engagement in corporate training and ...

Nikita worked as the Head of Email Marketing for six years before founding Claspo, an easy-to-use pop-up builder and management tool. Shoppers love a good deal. But when discounts become your go-to ...

Manuj Dhariwal and Shruti Dhariwal, a pair of Ph.D. candidates at MIT’s Lifelong Kindergarten research group, say it all started with a single piece of feedback: “Just make learning fun.” Scrawled ...