近日，汇量科技旗下程序化移动广告平台 Mintegral 宣布其 SDK 正式上线 Google AdMob，通过支持应用内竞价（in-app bidding）及传统瀑布流（waterfall）两种竞价模式，及插屏视频、激励视频、横幅 banner 等广告样式，助力全球发布商与开发者实现高效变现，在保障用户 ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More In mobile games, 96 percent of players don’t pay any money for game ...

Google is going full-court press on universal app campaigns (UAC) through a partnership with Unity Technologies, a company that makes development tools for game creators. Starting Thursday, Unity’s ...

Google is testing header bidding – again. But this time it’s for in-app demand. On Thursday, Google announced the kickoff of a beta test to blow up the waterfall mediation model within its mobile ad ...

Google has teamed up with Unityto help extend the reach of its mobile advertising business AdMob. The agreement will see Google advertisers gain access to Unity’s network of mobile games through ...

SAN FRANCISCO--(BUSINESS WIRE)--Mintegral, a leading programmatic ad platform, announced today that it joined Google AdMob as a bidding and waterfall SDK network with supported ad formats of ...