Google Analytics 4 (GA4) is rolling out built-in functionality that allows users to generate landing reports. Used to determine the effectiveness of landing pages, these reports collect data about ...

The return of Google’s landing pages reports is a bright spot for analytics practitioners who are already familiar with them from Universal Analytics. Welcoming back an old friend can be a great ...

Inform your content strategy by setting a customized Google Analytics 4 report for your landing page. Here's how to do it, step-by-step. The UA landing pages report showed us acquisition, behavior, ...