The Google Ads API will no longer accept new adopters of session attributes or IP address data in conversion imports starting Feb. 2nd. Developers who already use these fields can continue for now, ...

Google is allowing advertisers to gain more complete measurement and improve bidding performance with stronger first-party ...

X has also introduced Unified Developer Tools, centralising Conversion API resources in Events Manager to help developers ...

Google is removing complexity from one of its most important measurement tools. By merging enhanced conversions for web and leads—and allowing multiple data inputs at once—advertisers get more ...