Recall: April 2020. The pandemic had just begun to settle in, and the quarantined population was beginning to miss some of its creature comforts. Religious salon-goers were turning to at-home color ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." No matter how extensively you research store-bought hair dye or how thoroughly you go over those inspo ...

If you’ve ever attempted to color your hair using a home kit, you get why salons charge an arm and a leg for good color. In an attempt to take the mess out of the process and make the results a little ...

I wanted the Colorsonic to zap my grays. Instead, I got a lesson in tradeoffs. If you buy something from a Verge link, Vox Media may earn a commission. See our ethics statement. is a senior reporter ...

Ahead of CES 2022, L’Oréal has announced tech that improves hair color application at the salon, the bathroom sink, and beyond. Home box dye kits can make an amateur colorist feel like a mad scientist ...

Forbes contributors publish independent expert analyses and insights. I write about retail and the forces that are redefining shopping. L'Oréal's Colorsonic, left, and its components at right, ...