Certified Ethical Influence Practitioners reveal how business owners and professionals can become more persuasive to increase their sales, revenues, and profits You can read the greatest business book ...

INFLUENCE IN ACTION vs. BUSINESS INACTION reveals why the majority of business coaches and their clients fail and how you can succeed through proven strategies. Put the greatest business strategies ...

A recent headline in the Times of London declared that: "Social psychology has reached its tipping point." The article goes on to describe an intellectual revolution, in which social psychological ...

Your dream customers aren't that different from everyone else. They respond to the same psychological triggers that Dr. Robert Cialdini uncovered in his bestselling book, Influence, first published in ...

Dr. Robert Cialdini is perhaps the most influential psychologist in the world of business and marketing. His book, Influence: The Psychology of Persuasion, has sold millions of copies and is a go-to ...