BILLUND, Denmark — Lego has introduced a new line of construction toys that caters to girls ages 5 years and older. Lego Friends, the company said, is a collection that will consist of 23 products ...
The LEGO Group announced at an invitation-only media event in New York City, Friday, its plans to relaunch a decade-old LEGO Friends product line in an effort to be more inclusive and represent ...
In December 2011 the Lego Group (TLG) announced the launch of Lego Friends, the company's sixth attempt to market a product to girls. Lego Friends, which was supported by a $40 million global ...
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