"Undertones speak to the overall warmth or coolness of your skin tone," Helen says. "Undertones are generally referred to as cool/pink, warm/golden/yellow or balanced/neutral. Skin tone is more about ...

Get honest, in-depth coverage of media, marketing and TV, delivered to your inbox daily. Sign up for the Digiday Daily Newsletter here. At Sephora, employees are equipped with a handheld device that, ...

Eliminate decision fatigue by finding the right colors, personalized to you! Match My Makeup, a groundbreaking beauty tech platform, is taking personalization to new heights by matching lip colors to ...

The hair color trend that’s been doing numbers on TikTok isn’t even a color at all. Or at least, it changes for everybody. Scroll long enough, and you’ll see creators trading before-and-afters — black ...

In this episode, Dr. Tina Lasisi walks us through how we genetically inherit skin color. Have you ever been convinced that you’re adopted because your parents have a radically different skin color?