Panelists discuss how defining and tracking meaningful real-world outcomes ensures accountability and value in MASH ...

The challenge that many product leaders face today is understanding how to measure the performance of a product that thinks.

As designers, we want the products we build to be satisfying and easy to use, but how can we know that’s the case? We start by measuring the user experience with evidence rather than opinions. But can ...

Want to effectively track the performance of your PPC ads? Here's how to measure the success of your paid search campaigns with or without conversion data. One of the greatest gifts digital marketing ...

COVID-19 and restrictions on in-person interactions have caused brands to place a much greater emphasis on digital marketing and online interactions with customers. Even as digital strategies are ...

Success can be measured in many different ways. For some, it's the size or location of their home. For others, it's the kind of car they drive. For digital marketers, success — both short- and ...

A recent National Academy of Sciences report criticized traditional ways of measuring success after individuals are released ...

Then in 2006, Drennan was named a Howard Hughes Medical Institute (HHMI) professor, and she received a $1 million grant to develop an innovative freshman chemistry course that would integrate ...

When thinking about hopes and dreams for our careers, we tend to assume that the longer we stay in a particular career, the more successful we will be. But how do we define, let alone measure, “career ...

According to Jane McGonigal, one of the most forward-thinking game designers in the US, the essential elements of a game are: a goal, rules, a feedback system, and voluntary participation. Is life a ...

The concept of “investing success,” as it often appears in the media, is a tangled web to me. Every time I read something about the topic, I can’t help but feel that the authors are confusing two very ...