With the long-awaited Twitter IPO now over the world has become even more focused on how the social media platform is being used. The timing for the IPO couldn’t be better. 2013 has been the year that ...

Mondelez is to clearly label videos of YouTube stars paid to promote Cadbury chocolates in its next campaign, having been pulled up by the Advertising Standards Authority (ASA) for running misleading ...

The Advertising Standards Authority has slapped down Oreo for a marketing push featuring vloggers. Richard Armstrong, CEO and co-founder of Kameleon, looks at the lessons for other brands. The recent ...

Oreo is not only a sandwich cookie consisting of two chocolate disks with a cream filling in between but it’s a brand that really keeps you connected and attached. I have been following Oreo as a ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 2 days 4 hours ago By Erika Wheless - 2 days 4 hours ago By Tim Nudd - 2 days 7 hours ago By Erika Wheless - 2 days ...