Ever wondered how some managers seem to have a sixth sense for spotting trends and making data-driven decisions? What if you could unlock that same ability with just a few clicks in Excel? Excel Pivot ...

In 7 useful Excel formulas and functions for PPC, I shared tips to quickly identify high-impact PPC optimizations that will move the needle for your brand or client. I am a firm believer in an ...

You poured data into a pivot table. Now what? Make them smarter. Here's how to use Summarizing Data and Calculated Fields in order to get a different perspective on your marketing data through the ...