Marketing channels or strategies with unknown ROI can be a hard sell internally with resources and budgets reserved for proven channels. This is exceptionally true for any SMB owner, marketer or ...

This is the do-it-all entrepreneur's – a.k.a. small business – guide to using bots as your business's automated assistant and marketing aid. A chatbot is a computer program that interacts with users ...

If you want to take your content marketing to the next level, then it’s time to finally jump in and build a Facebook Messenger chatbot. Chatbots deliver sky-high open rates, save you time/resources, ...

You inject the bot with a bit of familiarity, humor and empathy — and all this is possible because, contrary to popular belief, chatbots aren’t powered by AI. They run based on scripts written by ...

2016 has been the year of the chatbot. Since the feature was announced at F8 in April 2016, the number of bots on Facebook Messenger have grown to over 33,000 on the platform to date. But how have ...