Add Yahoo as a preferred source to see more of our stories on Google. yellow sticky notes Figuring out the value proposition for your new product or service is the first step in any marketing plan. It ...

Opinions expressed by Entrepreneur contributors are their own. A brand positioning statement is a concise version of your mission or vision statement. Sound intimidating? Well, they shouldn’t be. They ...

Positioning shouldn't be left to chance. Unless you do your research, your message to the market has almost no chance of getting through and hitting the mark. This article explains why you must ...

Brands drive interest, action, trust and sales. Well-positioned brands can encourage behavior. Great brands establish a personality and a reason for being, and they stay true to that reason. A brand ...

What makes your brand special? That is the ultimate question, isn’t it? If you want to stand out from your competitors and attract prospects to your brand, then you need a strong positioning strategy.

A positioning statement is about communicating how your brand is different from the competing brands. The purpose behind positioning is to create an appealing image that leverages a brand's unique ...

Once you define your brand, as I discussed in my article, "How To Brand Yourself To Live a Happier Life," positioning is the next natural step. Positionin g is a summation of all the attributes you've ...