Hightouch’s new AI-powered identity resolution service lets marketers ‘toggle’ confidence levels for more precise or broader reach – all within their own data warehouse Marketers frustrated by ...

“Probabilistic matching complements our deterministic matching capabilities,” Gupta said. “It’s becoming really important in channels like mobile where it takes more time to aggregate enough ...

Which is better – deterministic data or probabilistic data? It’s a trick question because the answer is “both.” Even Google – whose first-party cross-device logged in user base likely trumps anything ...