Puma announced a new partnership with Rihanna on Wednesday. Rihanna started working with Puma in 2014 as the creative director of its womenswear business. Her return announcement referenced Michael ...

Forbes contributors publish independent expert analyses and insights. Timeka Tounsel, Ph.D. is a professor who covers Black representation. Oct 10, 2025, 09:00am EDT Oct 10, 2025, 12:13pm EDT BROOKLYN ...

Puma is gaining ground in the race to win over Gen Z as it tries to turn around its business in the competitive sportswear landscape. The German company-one of the "big four" sportswear brands ...

The range of products should decrease by a mid-double-digit percentage by spring 2028. Meanwhile by the end of this year, ...

London: Puma faces a dilemma in the United States: after rushing shipments from Asia to beat incoming tariffs, the German sportswear brand is now discounting to clear stock, while planning to raise ...

LONDON: Adidas and Puma are likely to hike prices for running shoes and sportswear in the United States, following Nike's lead, analysts and investors said on Thursday, as U.S. tariffs on imports ...

Puma and LaQuan Smith are back for round two, offering a collection that draws inspiration from the glitz and glisten of the boxing ring. The collection blends Puma’s athletic roots with Smith’s ...

After staging the second installment of their ongoing collaboration in a slew of closed museums, New York-based label NOAH and German sportswear giant PUMA have returned with an all-new range of ...

Puma is in the midst of ramping up its marketing activity, to the tune of a 40% increase in media investment versus 2024. The Fortnite store concept demonstrates how the sportswear brand is evolving ...

Until 2030, Puma will provide official sportswear for Hyrox, featuring shoes with industry-leading Nitro technology, and become the exclusive title partner for the Hyrox World Championships. Puma has ...

HERZOGENAURACH, Germany--(BUSINESS WIRE)--PUMA in partnership with Wonder Works studio launches a vibrant and immersive sports-based experience on Roblox, a global online platform connecting millions ...