Brick heads out there who have a huge stash of random LEGO pieces—probably in some sort of large, plastic container in the closet—have a new creativity aid at their disposal; at least if they have an ...

Smart Play is a new line of interactive Lego pieces that will debut later this year in some Star Wars sets CES Lego Smart Brick Star Wars Lego announced a big step forward in how kids will play with ...

Lego has spent decades selling itself as the ultimate analog toy, a handful of plastic bricks that can become anything a child imagines. That is why the company’s new Smart Bricks, tiny blocks packed ...

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds interactive lights and sound to the Lego experience—including the minifigs.

Each year, more than 380 million metric tons of plastic is produced worldwide. Lego is responsible for 100,000 metric tons of it. This contribution to the annual total is, of course, the result of ...