People must see an advertisement at least nine times before they will acquire enough interest to consider buying the product or service advertised, according to the book "Advertising: Principles and ...

Specifically, we compare free and cued recall, attitude accessibility and valence, and purchase intentions, for high-share and low-share brands in two mature markets, manipulating levels of target ad ...

Examines the link between advertising repetition and consumers’ purchase intentions, calling into question current advertising practices that suggest that anything more than 10 exposures is ...

Chances are, you remember an ad slogan or jingle from your youth. You might not even like it, but you’ll never forget it. That’s because repetition is one of the simplest techniques of persuasion used ...