Researchers from Texas Christian University, University of Illinois Urbana-Champaign, and University of Georgia published a new Journal of Marketing article that examines the consumer trend towards ...

For decades, marketers of consumer goods designed highly adorned packages, deploying bold colors, snazzy text, cartoons, and illustrations to seize the attention of shoppers. Conventional wisdom held ...

For decades, marketers of consumer goods designed highly adorned packages, deploying bold colors, snazzy text, cartoons and illustrations to seize the attention of shoppers. Conventional wisdom held ...

The retail giant is fixing a sentiment gap between the quality of its 10,000 Great Value products and their look, and it’s part of a bigger trend. Dawn’s refill jug got an ergonomic makeover After ...

Add Yahoo as a preferred source to see more of our stories on Google. Siggi's Dairy keeps its yogurts simple with white packaging, black text and a dab of color to indicate the flavor. Neilson Barnard ...

With e-commerce startups breaking into eyewear, beauty, shaving, monthly subscriptions products and more, there will be plenty of need for boxes and packaging. That’s where Pakible, a Y ...

Ergonomic make-up packaging which blends elegance and accessibility has won the top prize at this year’s Pentawards. At the awards show in Amsterdam this weekend, New York-based studio Established won ...

From small startups to global brands, AI-powered tools are revolutionizing how packaging is imagined, tested, and produced. These platforms turn simple prompts into print-ready designs, speeding up ...

With rising transport costs and dimensional pricing, packaging now directly drives logistics spend rather than being a secondary concern.