Retailers who add store mode features such as in-store location to their branded mobile applications drive five times more shopper engagement than apps without these features, according to a new ...

In a significant enhancement to Macy’s smartphone application, it now boasts an in-store mode, creating a destination for on-premise shoppers and playing catch up with retailers such as Walmart. Over ...

As Walmart fends off competition from dollar stores and e-commerce platforms like Amazon, the discount chain is making mobile tools a key part of its shopping experience both in and out of stores by ...