New trademark filings and Subaru's participation in one of Japan's revered motorsports leagues say a lot about its plan for another STI car.

Subaru Trailseeker manager Garrick Goh explains the brand’s new EV trio, customer demand, pricing strategy and life after ...

Since coming to market in the mid-1990s, the Subaru Outback has dominated the wagon/crossover segment. It’s carved out a ...

You could almost think of Subaru as the AMC of Japanese carmakers. Just as AMC was the fourth-place American manufacturer, trailing far behind the Big Three of GM, Ford, and Chrysler, Subaru is in ...

Japanese cars may be best known for their reliability or, in some cases, their impressive sportiness, but one brand is willing to take American carmakers on in their own field of expertise - ...

Subaru may have just offered the cleanest signal yet that the WRX STI hatchback could be making a comeback.

Subaru has been selling cars in America for over 50 years, and, in that time, it's built a reputation for reliability, off-road capability, and rugged vehicles in many different shapes and sizes. High ...

Do you miss the Outback's more wagon-like look? Well, you'll have to go to Japan to get a glimpse of the Subaru Levorg ...

Buying a Subaru usually feels like a safe bet. The brand is reliable, practical, and ready for anything the roads throw at it. Its vehicles typically offer a steady cruise, whether you're on the city ...

Order books for the WRX S4 close in May 2026 as emissions rules and shifting priorities reshape Subaru’s iconic performance ...

Subaru is, of course, no exception to this trend. The Japanese carmaker has Starlink, an in-vehicle infotainment and security ...