It might be the long sought solution for click tracking in stores. Or it might be another customer tracking technology that takes a long time for retailers to understand and adopt. Whatever it turns ...

More retailers are gathering insights about shoppers and their behavior in supermarkets, and using the knowledge to customize assortments, improve the shopping experience and increase sales. Marsh ...

Market research firm Verve is piloting the use of beacon technology to gather automated data regarding shopper behavior and interests for its retailer customers. To date, a handful of its ...

The way business is done has changed; retailers are increasingly leveraging smartphone apps to enhance the shopping experience, streamline operations, and boost sales. These apps, which many users ...

Pricing is beyond numbers. It's a powerful tool that shapes customer perception, predicts behavior and communicates your brand's identity. Every day, a new e-commerce store pops up and makes it even ...

Nearly 80% of “organizations use AI in at least one business function,” which is a big leap from just 20% in 2017. That kind of growth isn’t surprising. Over the past several years, AI has moved from ...

Shopper research is a cornerstone of brand/product research programs that seek to engage customers in-store and for retailers vying to provide engaging in-store experiences. Shopper research is often ...

Why it matters: Shopper insights reveal the 'why' behind purchases, enabling brands to optimize layouts, promotions, and messaging for higher conversion rates. Key data sources: Retailers gather ...

A2Z Cust2Mate Solutions Corp. (NASDAQ: AZ) CMO Yaniv Zukerman explains that while retailers have become highly proficient at tracking transactions, pricing and inventory, they have steadily lost ...

Redner’s Market is teaming up with digital marketing solutions provider RSA America to launch a new mobile app. The app offers loyalty rewards, digital promotions, e-commerce ordering and fuel rewards ...