Add Yahoo as a preferred source to see more of our stories on Google. Supply chain shortages and high gasoline prices have forced consumer packaged goods companies to manage trade more effectively ...

Supply chain shortages and high gasoline prices have forced consumer packaged goods companies to manage trade more effectively over the past year to compete with other brands. Add in a worker shortage ...

In this contributed article, Hemanth Kumar of Acuvate discusses how AI and Big Data come together to generate important benefits for each step of trade promotions, including improved promotion ...