Forbes contributors publish independent expert analyses and insights. Uncorking wine and spirits adventures around the world. Sep 08, 2024, 06:00am EDT Wine labels can unlock more secrets than you'd ...

A 2024 study (Ruiying et al.) investigates whether subtle “gender cues” on wine labels (i.e., feminine vs. masculine visual or textual cues) affect how women perceive and respond to a wine. Do ...