Snap unveiled its second official application to help advertisers and everyday Snapchat users create their own augmented reality (AR) lenses that overlay digital images on real backgrounds seen ...

Posts from this author will be added to your daily email digest and your homepage feed. is the editor of the Platformer newsletter and cohost of the Hard Fork podcast. Snap’s second official app is a ...

At the end of last year, Snap introduced Lens Studio, a platform that allows developers to create AR lenses for Snapchat. Today, the company is announcing new features for Lens Studio, including seven ...

Snapchat's 2025 Lens Fest reveals a bold vision for augmented reality, unveiling AI-driven Lens Studio tools that simplify AR creation alongside expanded creator monetization options. It looks like ...

Forbes contributors publish independent expert analyses and insights. Jesse Damiani covers AI, ClimateTech, and emerging media. If there was any doubt before, Q3 2019 has made clear that Snap is ...