BASEL, Switzerland — Acclimating to life with an 800-pound gorilla, watchmakers at Baselworld showed they are finding their footing by fine-tuning strategies to survive in territory invaded by Apple.

A Swiss designer decided there’s nothing like a bit of tie-dye or a manga pattern to brighten up her bench. By Vivian Morelli Watchmakers’ tools are known for being practical. Colorful? No. But for ...

Manipulating the tablet-based app that allows you to customize Parmigiani’s latest Bugatti Type 390 wristwatch is really quite addicting. Clearly knowing their audience, the developers have provided a ...