This is behind the scenes of a 20 video course on how to build and leverage a brand on social media. In this clip I share a book that shaped how I create. Back in 1993, Bob Briner wrote Roaring Lambs and it changed the way I saw my calling. Christians weren’t meant to hide from culture. We were meant to influence it with excellence and purpose. That vision is the backbone of this entire program. It’s how our family went from nothing online to nearly 5 billion views. | That Tall Family