Amazon Case Study - Tearing Down The Whole Business - FourWeekMBA
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Amazon Case Study - Tearing Down The Whole Business - FourWeekMBA
Amazon runs a platform business model as a core model with several business units within. Some units, like Prime and the Advertising business, are highly tied to the e-commerce platform. For instance, Prime helps Amazon reward repeat customers, thus enhancing its platform business. Other units, like AWS, helped improve Amazon's tech infrastructure.
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