In our state-of-the-art hair laboratories we invent new methods of testing, to solve real-world hair problems. | Dyson

Behind-the-scenes at Dyson our engineers find inventive ways to test our new precise airflow technology. Check out the new Dyson Pure Cool Me™: http://ms.spr.ly/6184T1JEA | Dyson

We're dedicated to breaking our machines. So we can re-build them better. The Dyson Supersonic™ hair dryer's cable is wrapped and unwrapped 7,800 times, tugged 15,600 times and tested for 13,000 hours of use (that's equivalent to 70 years of use at half an hour a day). The Dyson Corrale™ straightener's plates are opened and closed 400,000 times, with 1,466km of hair pulled through them. Then we drop it 4,888 times and crush it 432 times. Because it's only by testing until failure that we can und