What is the top line and bottom line? Top line refers to your total income from all sources, like your Shopify store, Amazon, retail, etc. Subtract your inventory costs and other expenses like marketing, salaries, and rent to arrive at your net profit, which is the bottom line. And that's the top and bottom line! I help e-commerce owners scale their brands to seven figures. If you're unsure how to start or struggling to scale your e-comm, DM me, and I'll help you out :-) | Vanader

Here is the difference between top line and bottom line - Top line refers to your total income from all sources, like your Shopify store, Amazon, retail, etc. Subtract your inventory costs, known as the cost of goods sold (COGS), from the top line to get your gross profit (the middle line). Then, deduct other expenses like marketing, salaries, and rent to arrive at your net profit, which is the bottom line. And that's the top and bottom line! Follow to see more business-related content :) | Vana